ijpmonline

International Journal of Politics and Media

Dr. Debashis Chakrabarti — 2025-12-31

Editor's Note

A Bibliometric Analysis of Language in Media and Politics: A Decade of Research

Garima Dalal — 2025-12-31

Language is deeply rooted in every domain of communication. It frames how issues are understood and acted upon by the masses. The media plays a pivotal role in disseminating information among the masses using language. For scholars and policy makers, the politics of language, the audience, the identities, and the platform are crucial to understanding how meanings, perceptions and realities are constructed and eventually shape our world. This study uses a systematic bibliometric analysis to study publication patterns, covering a wide range of literature on media and politics in the last decade. This paper looks at global media and political publications from a linguistic perspective. It further looks at the crucial role of language in media and politics by identifying the association of ideas. Knowledge from large data sets has revolutionised the study and emergence of academic trends. Using the Web of Science’s massive database. This study examines the research trends in media and politics, the collaboration patterns between institutions, organisations, and countries and the eminent writers contributing to this field. It also looks at the role of language in this context and suggests crucial interdisciplinary studies to gain an insight into the language of politics and media.

Artificial Intelligence in Political Communication: Algorithmic Governance, Sentiment Analysis, and Ethical Challenges in Digital Democracy

Amaresh Jha — 2025-12-31

Artificial Intelligence (AI) is disrupting the global field of political communication research by automating the intensive process of analyzing massive yet ever-growing digital discourses spanning social media, speeches, and news outlets. In a wide ranging meta-analysis, we explore AI's diverse uses from sentiment analysis to predictive modeling and even deepfake detection, reviewing the seminal literature, delineating methodologies such as NLP pipelines, presenting key empirical findings from case studies around the world, and addressing some of the most pressing ethical issues. By integrating recent developments in natural language processing (NLP), machine learning (ML), and large language models (LLMs) through 2025, it advocates for hybrid human-AI protocols that enhance academic rigour, guarantee interpretive subtleties, and reduce endemic biases such as urban scientific data patterns and algorithmic obscurity. Some of the important applications that highlight the empirical capability of AI: The RoBERTa model on Twitter data reaches 88% in the detection of sarcasm within samples of political tweets, while the BERT-LDA hybrid uncovered that, in the data on the U.S. 2024 election, sentiment is positively dominated with a robustness estimate of 54%. Voter turnout is predicted with margins less than 2% by predictive tools, and the personalization gap that the GPT-4 impact brings to the campaign is between 28–35%, as demonstrated during the outreach of 100 million voters of India to Lok Sabha with the Bhashini model. Methodologies highlight reproducible pipelines (API scraping, spaCy preprocessing, and Hugging Face fine-tuning) assessed through F1-scores (0.82 average) and Krippendorff's alpha (>0.75). Legislative GPT-3 pilots (+18% trust gains in the EU) and Brazil's WhatsApp bots (12% vote shifts) are global cases demonstrating transformative impacts. Not just data leaks but ethical urgency: errors in sentiment of 20% rural voters, 25% deception by deepfake, and 15% of studies are on Global South, threaten democratic deliberation. These gaps are filled with hybrid frameworks, and with SHAP explainability, and with datasets of various sizes and types, thus promoting equitable innovation. This work, tailored for media scholars, is part of narrative pedagogy in journalism education, advocating for visible, inclusive and ethical forms of AI the only kind of AI stewardship that will preserve the public sphere from threatening algorithmic curations.

Artificial Intelligence and Electoral Politics in India: Democratic Innovation, Risks and Regulatory Challenges

Vishal Dahiya — 2025-12-31

Political communication and electoral processes across democratic systems worldwide have been reshaped significantly by rapid advancement of Artificial Intelligence (AI). World’s largest democracy- India has also been affected by these changes. In India AI has been integrated into election campaigns, voter engagement strategies, content creation practices and administrative monitoring mechanisms. This paper critically examines the role of AI in electoral politics in India with particular emphasis on 2024 Lok Sabha elections, 2025 Bihar Assembly elections and broader experiences from recent state elections in Uttar Pradesh, Karnataka, and Telangana. It analyses how AI driven technologies such as predictive analytics, automated messaging systems, generative media, algorithmic monitoring have altered the dynamics of electoral battle in India. The paper also highlights the ethical, legal and democratic challenges posed by AI including misinformation, deepfakes, voter profiling, privacy concerns and regulatory inadequacies. Drawing upon documented electoral practices, regulatory advisories and enforcement actions, the paper argues that while AI offers opportunities for efficiency and engagement, its unchecked deployment poses risks which undermine electoral integrity and public trust. The paper concludes with policy recommendations aimed at strengthening legal frameworks, institutional capacity, transparency mechanisms and public awareness to ensure the responsible and democratic use of AI in India’s electoral ecosystem.

Artificial Intelligence and Digital Governance in India: Prospects and Problems

Mohit Sharma — 2025-12-31

Artificial intelligence (AI) has emerged as a transformative force reshaping governance, public administration and democratic processes across the world. In India, the rapid expansion of digital public infrastructure and the growing adoption of AI-driven systems have positioned digital governance as a defining feature of the contemporary state. This paper examines the prospects and challenges of AI-enabled digital governance in India through the lens of welfare, accountability, and democratic legitimacy. It argues that India’s approach to AI governance is increasingly framed as welfarist, seeking to leverage AI to enhance service delivery, improve efficiency, and promote inclusive development across sectors such as healthcare, agriculture, education, and climate change. At the same time, the paper highlights significant vulnerabilities associated with this transition, including algorithmic bias, digital exclusion, surveillance expansion, legal and institutional gaps, and the erosion of democratic principles. As governance shifts from traditional e-governance models to algorithmic decision-making systems, accountability and transparency are increasingly mediated by opaque technological processes. The study situates India’s AI governance trajectory within broader debates on democratic oversight and constitutional values, emphasizing the need for robust legal frameworks, ethical safeguards, and human oversight. It concludes that while AI holds considerable promise for strengthening India’s welfare state, its deployment must be carefully regulated to ensure that technological efficiency does not come at the cost of rights based system.

Digital Financial Surveillance and the Shrinking Civic Space: Tracing the FCRA (Foreign Contribution Regulation Act) Social Media Nexus in India’s NGO Crackdown (2020–2025)

Akanksha Khaiba — 2025-12-31

This article documents the emergence and consolidation of a sophisticated, fully automated digital-financial repression system in India between 2020 and 2025. We argue that by strategically fusing the Foreign Contribution (Regulation) Act amendments of 2020, massive real-time social-media analytics contracts, the Aadhaar-linked banking infrastructure, and private fintech compliance mechanisms, the Indian state has engineered a seamless operational kill-chain. This system possesses the alarming capability to convert a single instance of critical online speech into instant organizational paralysis through coordinated bank-account freezes and crowdfunding bans (Ministry of Home Affairs, 2022). Drawing on a wealth of RTI disclosures, tender documents, court records, and confidential interviews, this study meticulously demonstrates how routine digital expression now triggers systematic financial asphyxiation within hours, not days or weeks. The phenomenon is illustrated through granular, longitudinal case studies and analyzed across twelve distinct dimensions of its repressive architecture. The conclusion posits that India has not merely adopted but has actively pioneered one of the world's most advanced forms of algorithmic civic-space contraction, and it issues a stark warning regarding the system's imminent export and adaptation by other democratic and hybrid regimes globally.

Reviewing the Online Effect and the Promise of Platform-Based Electoral Prediction

Sonu Kumar — 2025-12-31

Reviewing the Online Effect and the Promise of Platform-Based Electoral Prediction.

"Soft Power from the East Coast : A Thoughtful Glance Towards Odisha’s Cultural Engagement Worldwide and the Role of Global Media Platforms for its Widespread Recognition"

Priyanka Mohapatra — 2025-12-31

Odisha, a state located on India’s Eastern Coast, being viewed as ‘India’s Best Kept Secret’ has garnered global attention in recent years due to its unique cultural dynamism. Often overshadowed by the “East Coast” narratives of other nations, Odisha’s rich cultural heritage encompasses a diverse range of traditions including the ancient traditions of Odissi dance, the architectural marvels of its temples, the Jagannath culture, the traditional popular indigenous cuisine, the rich Sambalpuri handloom textile arts and handicrafts and Sambalpuri music beats. These traditional cultural assets collectively present a unique and potent form of cultural diplomacy. This study aims to explore how these traditional cultural assets, combined with a strategic leveraging of global media platforms, are positioning Odisha as a significant contributor to India’s overall soft power. Key issues to be addressed include the challenges of translating a localised, regional culture into a universally appealing global narrative, the impact of digitalization on traditional art forms, and the potential for both cultural appreciation and appropriation in a globalised media landscape. The research will employ a mixed methods approach, utilising qualitative content analysis of media coverage and social media campaigns including case studies of cultural events, diaspora-led initiatives across other online social media platforms that are accessible to the general public. Additionally, a quantitative analysis of online engagement metrics will be conducted to gauge global recognition and perception. The expected outcome is to provide a comprehensive framework for understanding the dynamics of cultural soft power from a sub national perspective. The research aims to offer recommendations for policymakers, cultural practitioners and media professionals to enhance Odisha’s cultural outreach and recognition globally. The findings of this study will contribute to the growing body of research on cultural diplomacy, soft power and digital cultural promotion, providing valuable insights for other regions seeking to leverage their cultural assets for global engagement.